Tuesday, February 21, 2012

Coffee In Pods Could Cost $50 Per Pound

Aloha kakahiaka!  (Good morning in Hawai’ian)  Here in Ruidoso, New Mexico we just say “howdy.”  Happy Tuesday morning and greetings to all you coffee fiends.   That’s fiends not friends.  I know how you really feel about coffee!  The purpose of this blog is to unite coffee lovers, especially lovers of Kona coffee, and perhaps learn a little about coffee and all the benefits of coffee at the same time.  Beethoven was so particular about his coffee that he always counted 60 beans each cup when he prepared his brew.

Single-serve pod coffee machines are all the rage in America these days. Single-serve coffee is now the second most popular means of making a cup (after drip brewers). Last year, 7 percent of coffee consumed in the U.S. was made with a single-serve brewer; in 2010 it was 4 percent.  The current pod craze was launched by the huge worldwide success of Nespresso single-serve espresso machines. Since 1986, the company has sold 27 billion of the little pods.

Here in the United States, Keurig sold 4 million of its K-Cup brewers in the 13-week run up to Christmas; during the same time, Green Mountain Coffee Roasters sold more than $715 million in K-Cup packs. Keurig licenses its technology, so Dunkin' Donuts and Starbucks are making K-Cup pods now too.

A week or so ago, Oliver Strand did some math for The New York Times website and figured out about how much it costs per pound for this precious pod coffee; Trent Hamm, in a post published by the Christian Science Monitor, calculated the price-per-cup. After reading these numbers, you may need to sit down and relax with a nice pot of tea.  Strand's numbers computed to this: Nespresso Arpeggio espresso costs "about $51 a pound." Folgers Black Silk coffee blend capsules work out to "more than $50 a pound" as well. Compare this to most high-end coffees, which can cost less than $20 per pound. Even the most renowned, such as 100% Kona, generally go for less than $35 per pound. A pound of Dark Espresso Roast from Starbucks is, according to Mr. Strand, "$12.95 a pound, and a bag of Eight O'Clock beans for brewed coffee...is $10.72 a pound."  Check our website at KonaCowboyCoffee.com for real gourmet coffee at sensible prices.

Hamm's price-per-cup numbers included factoring in the cost of coffee pots and filters for a regular coffee machine and prorating the price of a single-serve machine in his pod-per-cup prices. Hamm's price for a cup of regular joe made at home came to thirteen cents.  Hamm hunted down the very best possible price for coffee pods -- as in those being sold in bulk via Amazon -- it still came to $.26 per cup.

Nespresso pods, purchased at Nespresso prices, come to about $.55 per cup, but good news may be on the horizon for those jittery single-serve Nespresso espresso addicts who are perhaps slowly going broke: Ethical Coffee Company is planning to sell Nespresso-compatible pods for "around 20 percent less" on Amazon.com.  

Studies show that most coffee roasters can produce a pod for .08. That's a lot of profit being paid by the consumer. The pod itself cost more than the coffee in it.  It is the old computer printer game of buying a printer cheap and paying a fortune for the ink.
WOW!   $50 bucks a pound is a lot of money for a cup of coffee!!!

Do you want FREE coffee?  The first member of the Kona Coffee Fiends fb group who comes to the Kona Cowboy Coffee Company’s Cowboy Coffee Saloon at upcoming trade shows will get a free, that’s FREE bag of CAFÉ PINON de Nuevo Mexico…our newest fusion coffee made with a proprietary blend of central American coffees and real New Mexico pinon nuts!

The purpose of this blog is to unite Kona coffee lovers and perhaps learn a little about coffee and all the benefits of coffee at the same time.  You can find the Kona Coffee Fiends group on Facebook and we’d appreciate it if Facebook users would “LIKE” the Kona Cowboy Coffee Company page at www.facebook.com/pages/Kona-Cowboy-Coffee-Company/222070817858553.  Just copy and paste to your browser.  You can also find us on Twitter at twitter.com/jackshuster.  And at www.KonaCowboyCoffee.com.

You know you’re a coffee fiend when all your kids are named "Joe"!
So enjoy your coffee, make it Kona, and remember, Kona is the home of the Hawaiian cowboy…and we had cowboys in Kona before there were cowboys in Texas!

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