Tuesday, March 20, 2012


Aloha kakahiaka!  (Good morning in Hawai’ian)  Here in Ruidoso, New Mexico we just say “howdy.”  Happy Tuesday morning and greetings to all you coffee fiends.   That’s fiends not friends.  I know how you really feel about coffee!  The purpose of this blog is to unite coffee lovers, especially lovers of Kona coffee, and perhaps learn a little about coffee and all the benefits of coffee at the same time.  A coffee tree lives for 60 to 70 years and can grow 30 feet tall. But they are pruned to a 10-foot height for the convenience of coffee-berry collectors.

There are a lot of outlandish myths and old wives’ tales surrounding coffee.  I found some on a Mythbusters blog.  These include:  Coffee will stunt a child’s growth and ground coffee is just as good as whole bean coffee.   This has inspired us to look into coffee myths and report back to you from time to time.  We’ll let you know which tales are true and which myths couldn’t be further from the truth.

Probably the biggest myth that I hear at trade shows is: The best way to store your coffee is in the freezer or refrigerator.

Years and years ago, before I got involved in the coffee trade and didn’t know better, this myth made a lot of sense to me.  I stored fish in the freezer to keep it fresh, therefore it made sense that using the freezer would work for coffee too.  However, I learned that coffee beans are porous so they easily absorb moisture and aromas.  That means if you store your coffee in the freezer, not only will it end up smelling like the fish you put it next to, but it’ll also absorb all sorts of moisture that will cause the bean to deteriorate and lose all of its aromas and flavors.

The best place to keep your coffee is in an air tight, light tight container that will keep the coffee cool, dry and out of the light. And keep it in the cupboard.  In fact, they now make vacuum sealed containers specifically for coffee storage.

One last thing to think about:  Coffee goes stale over time, so avoid buying it in bulk at the grocery store. Instead buy it directly from the Kona Cowboy Coffee Company because you know that we sell fresh coffee vacuum sealed in air and light proof bags.

Myth: The best way to store your coffee is in the freezer or refrigerator.  Result: Busted!

Do you want FREE coffee?  The very first cowpoke who saunters up to the Kona Cowboy Coffee Company’s Cowboy Coffee Saloon at Wild West Days at Old Tucson Studios, March 30-April 1, and asks for it will get a free, that’s FREE bag of CAFÉ PINON de Nuevo Mexico…our newest fusion coffee made with a proprietary blend of central American coffees and real New Mexico pinon nuts!
The purpose of this blog is to unite Kona coffee lovers and perhaps learn a little about coffee and all the benefits of coffee at the same time.  Join up, become a member, comment and have fun!  You can find the Kona Coffee Fiends group on Facebook and we’d appreciate it if Facebook users would “LIKE” the Kona Cowboy Coffee Company page at www.facebook.com/pages/Kona-Cowboy-Coffee-Company/222070817858553.  Just copy and paste to your browser.  You can also find us on Twitter at twitter.com/jackshuster.  And on the web at www.KonaCowboyCoffee.com.

You know you’re a coffee fiend when you've worn out the handle on your favorite mug.  So enjoy your coffee, make it Kona, and remember, Kona is the home of the Hawaiian cowboy…and we had cowboys in Kona before there were cowboys in Texas!

No comments:

Post a Comment