Tuesday, January 8, 2013


Jack Groot tweeted an online article that he found in the HuffPost:

If you use a Keurig single-serve coffee maker, or one of its many rivals, to brew your morning coffee, you're being gouged. According to a report from New York Times java expert Oliver Strand, the coffee in the machine's capsules comes out to a whopping $51 dollars a pound. That's more, he writes, than all but the highest-end beans produced by artisanal roasters like Stumptown and Intelligentsia -- let alone Folgers.

Time magazine notes that prices are a little lower if you buy the pods in bulk through a vendor like Amazon. But they're still much more expensive than even high-end beans.

The reason people -- especially young people -- are willing to pay that much is that single-serve makers are very convenient, and are often still cheaper than getting your fix at a coffee shop. They let you brew coffee extremely quickly and with no annoying cleanup afterwards.

The past few years have seen virtually every major coffee company rush to get a piece of the rapidly-growing single-serve coffee maker market. Anyone not marketing its own is probably making capsules for use in the market leader Keurig.  Dunkin' Donuts and Starbucks, for example, both signed on in August.

One way you can make Keurig coffee using normal-priced beans by using a product called "My K-Cup." It costs $17.95 on the Keurig website and is indefinitely reusable. That makes it good for the thrifty and the eco-conscious. But it's also worth noting that a big part of the reason people use a single-serve coffee machine is that it lets them avoid having to deal with the mess of wet coffee grounds.

The Kona Cowboy Coffee Company can fill up your K-Cup with our four brands of gourmet coffees.  You’ll get a real start on having a great cup of joe with PANIOLA 100% Kona Cowboy Coffee, grown on Hawaiian volcanoes and roasted in the Rocky Mountains … the one with no bitter aftertaste and no acidity.  CAFÉ PINON de Nuevo Mexico is the Southwest’s favorite with pinion nuts and a perfect way to improve your single-serve happiness during the day.  And our MOKA-JAVA is a medium dark roasted blend of Indonesian and Ethiopian coffees that will make you positively positive!  We also make COWBOY ACTION COFFEE, the Official Coffee of the Single Action Shooting Society! 

The purpose of this blog is to unite Kona coffee lovers and perhaps learn a little about coffee and all the benefits of coffee at the same time.  Join up, become a member, comment and have fun!  You can find the Kona Coffee Fiends group on Facebook and we’d appreciate it if Facebook users would “LIKE” the Kona Cowboy Coffee Company page at www.facebook.com/pages/Kona-Cowboy-Coffee-Company/222070817858553.  Just copy and paste to your browser.  You can also find us on Twitter at http://twitter.com/#!/jackshuster.  And on the web at www.KonaCowboyCoffee.com to order your gourmet coffee and coffee products.

You know you’re a coffee fiend when you go to AA meetings just for the free coffee!  So enjoy your coffee, make it Kona, and remember, Kona is the home of the Hawaiian cowboy…and we had cowboys in Kona before there were cowboys in Texas!

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