Tuesday, July 9, 2013


A City University of New York professor discovered that carbonized coffee can be used to inhibit the smell of raw sewage, among other practical filtration purposes.

Now an upscale professional apparel company that made waves last year by earning nearly $430,000 on Kickstarter to develop its body-temperature-active dress shirt, seems to be applying that research. They are developing another product called Atlas, a sock that it describes as “like a Brita filter for your feet.” As of this writing, supporters had pledged more than $120,000, greatly eclipsing the $30,000 goal.
So what is coffee’s role in the new sock? Here’s more:
“The moisture-wicking, heat-management, and comfort capabilities of ATLAS are all made possible through its unique combination of fibers, a blend made up of cotton, recycled polyester and carbonized coffee. Odor control is difficult in socks. As such, we turned to nature to find an effective way to create a fresher sock, leading us to coffee. Atlas uses carbonized coffee which has been reclaimed from coffee roasters and shops, and is processed through a pharmaceutical process to remove the coffee oils (so it won’t smell like coffee!) and is then infused into our recycled polyester yarns.  Odor molecules which are largely made of carbon are strongly attracted to the carbonized coffee. Atlas has a unique structure (kind of like a sponge with lots of surface area), which allows the particles to absorb a lot of odor. It’s the same concept used in your Brita filter to absorb impurities – giving you clean, fresh water. The odor is released the when you launder your socks – returning to its full capacity.”
The Atlas socks will be produced since the Kickstarter goal was met, and socks will be available in two styles and multiple print patterns.  Better than just wading in your coffee.

We do not recommend twiddling your toes in Kona Cowboy Coffee Company’s four brands of gourmet coffees.  But you can if you’re not going to drink it!   You’ll get a great cup of joe with PANIOLA 100% Kona Cowboy Coffee, grown on Hawaiian volcanoes and roasted in the Rocky Mountains … the one with no bitter aftertaste and no acidity.  CAFÉ PINON de Nuevo Mexico is the Southwest’s favorite with pinion nuts and a perfect way to improve your coffee experience during the day.  And our MOKA-JAVA is a medium dark roasted blend of Indonesian and Ethiopian coffees that just might be high octane!   We also make COWBOY ACTION COFFEE, the Official Coffee of the Single Action Shooting Society! 

The purpose of this blog is to unite Kona coffee lovers and perhaps learn a little about coffee and all the benefits of coffee at the same time.  Join up, become a member, comment and have fun!  You can find the Kona Coffee Fiends group on Facebook and we’d appreciate it if Facebook users would “LIKE” the Kona Cowboy Coffee Company page at www.facebook.com/pages/Kona-Cowboy-Coffee-Company/222070817858553.  Just copy and paste to your browser.  You can also find us on Twitter at http://twitter.com/#!/jackshuster.  And on the web at www.KonaCowboyCoffee.com to order your gourmet coffee and coffee products.

You know you’re a coffee fiend when the nurse needs a scientific calculator to take your pulse!  So enjoy your coffee, make it Kona, and remember, Kona is the home of the Hawaiian cowboy…and we had cowboys in Kona before there were cowboys in Texas!

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