Wednesday, November 16, 2011

Is there any coffee other than Starbucks?

Doesn’t anybody know any coffee other than Starbucks?

Aloha kakahiaka! (Good morning in Hawai’ian) Here in Ruidoso, New Mexico we just say “howdy.” Happy Tuesday morning and greetings to all you coffee fiends. That’s fiends not friends. I know how you really feel about coffee! The purpose of this group is to unite coffee lovers, especially lovers of Kona coffee, and perhaps learn a little about coffee and all the benefits of coffee at the same time.

I had a lot of folks come up to the Cowboy Coffee Saloon at the Ruidoso Christmas Jubilee this past weekend and mention that they did…or didn’ Starbucks coffee. A few said that it tasted bitter or burned or, as one coffee drinker put it, “overroasted.” Well, the Kona Cowboy Coffee Company certainly isn’t competing with Starbucks but I must say that one of the major reasons Starbucks became successful was due to their overroasted profiles - a level of darkness that provided amazing consistency by covering up (or roasting out) flavors and nuances of a particular origin. Every cup has a trademark Starbucks "bite" from overroasting, regardless the origin of the coffee.

To this day, millions of consumers think that Starbucks, or Peet's, (or Folgers or Maxwell House for that matter) is how coffee is supposed to taste. That makes at least a little bit of sense as those coffees have very distinct and singular flavor points that most anyone with a decent palate can pick out as being theirs and theirs alone.

Another coffee blogger has mentioned that Starbucks built its core success on making people who essentially don't like coffee believe that they actually did. To achieve this, they optimized a roasting style that held up under heavy amounts of milk and flavored syrups. The kind of beverages where coffee is a suggestive ingredient rather than the main show.

You be the judge.

Do you want FREE coffee? The first member of the Kona Coffee Fiends group who comes to the Kona Cowboy Coffee Company's Cowboy Coffee Saloon at upcoming events will get a free, that's FREE bag of CAFE PINON de Nuevo Mexico...our newest fusion coffee made with a proprietary blend of central American coffees and real New Mexico pine nuts! Look for us November 26 – 27 at the Christmas Fantasy in Roswell, NM and December 1 – 4 at the Single Action Shooting Society’s Annual Convention, Wild West Christmas and Wild West Performing Arts Society World Championships at the Riviera Hotel and Casino in Las Vegas, NV.

Our new SASS COWBOY ACTION Coffee will be debuted at the SASS Convention! Blended, roasted and packaged exclusively for members of the Single Action Shooting Society, COWBOY ACTION Coffee is a medium dark roast proprietary blend of exotic African and Indonesian coffees chosen for their strapping flavor, deep body and unique taste.

The purpose of this is to unite Kona coffee lovers and perhaps learn a little about coffee and all the benefits of coffee at the same time. We are also a facebook group: Kona Coffee Fiends.

We’d also appreciate it if you would “LIKE” the newly updated Kona Cowboy Coffee Company page at Just copy and paste to your browser. If you wish to purchase our PANIOLA 100% Kona Cowboy Coffee , CAFÉ PINON de Nuevo Mexico or SASS COWBOY ACTION Coffee just call me at 575-257-8593 or send an emule to Enjoy your coffee, make it Kona, and remember, Kona is the home of the Hawaiian cowboy…and we had cowboys in Kona before there were cowboys in Texas!
To bring Hawaii and the world to the Southwest.
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